Social Media has been one glimmer of growth during this economic recession – and savvy marketers wisely put their stake in the ground. They established themselves by being nimble, ready to adapt, eager to embrace change, and vigilant about monitoring industry news. Being a generalist was a good thing – in many ways it was necessary to ride the learning curve and to become proficient in the various channels. As a result many grew their own consultancies or small businesses, and others increased CTR, company revenue and/or sales leads.
Well, industries do not remain static, and the social media space moves even quicker than most. Consumers are becoming more flooded by the social media chatter, and they are becoming numb, much as they became numb to traditional media channels like print and radio. It’s a natural evolution. To earn true social media currency, businesses and individuals must specialize, not generalize. Write a food blog? How about specializing in a Dessert Blog… Or a Chocolate Desserts Blog… Time to become more granular, more specialized – I’m going to reflect on these thoughts myself to see how they impact this blog.
What about your situation? Time to specialize?
{ 0 comments }